赵宇翔，南京理工大学经济管理学院教授，博士生导师，研究领域包括用户信息行为、网络信息资源管理、健康信息学等。入选国家万人计划青年拔尖人才，江苏省社科优青人才等，在国际SSCI/SCI期刊发表论文30余篇，中文CSSCI期刊发表论文180余篇，成果入选ESI高被引论文，谷歌学术总被引3000余次，专著获国家科学技术学术著作出版基金资助。主持国家社科基金重大项目子课题两项、国家自科基金三项等。担任国际期刊JASIST、IP&M、JDIS、DIM等编委及执行客座编辑，《图书情报工作》、《情报资料工作》、《数字人文》等期刊编委。获中国人文社科最具影响力青年学者奖，江苏省哲学社会科学优秀成果二等奖和三等奖，江苏省优秀博士论文，中国科学技术情报学会青年情报科学家奖等。
Refereed Journal Articles:
Zhao, Y. C., Zhao, M., & Song, S. (Accepted). Online health information-seeking behaviors among older adults: Systematic scoping review. Journal of medical Internet research.
Zhao, Y. C., Zhang, Y., Tang, J., Song, S. (2021) Affordances for information practices: Theorizing engagement among people, technology, and sociocultural environments. Journal of Documentation, 77(1):229-250.
Liu, Z., Zhao, Y. C.*, Chen, S., Song, S., Hansen, P., & Zhu, Q. (2021). Exploring askers’ switching from free to paid social Q&A services: A perspective on the push-pull-mooring framework. Information Processing & Management, 58(1), 102396.
Song, S., Zhao, Y. C.*, Yao, X., Ba, Z., & Zhu, Q. (2021). Serious information in hedonic social applications: affordances, self-determination and health information adoption in TikTok. Journal of Documentation.
Song, S., Xue, X., Zhao, Y. C., Li, J., Zhu, Q., & Zhao, M. (2021). Short-video apps as a health information source for chronic obstructive pulmonary disease: information quality assessment of TikTok videos. Journal of medical Internet research, 23(12), e28318.
Kong, W., Song, S., Zhao, Y. C., Zhu, Q., & Sha, L. (2021). TikTok as a health information source: assessment of the quality of information in diabetes-related Videos. Journal of Medical Internet Research, 23(9), e30409.
Tang, J., Zhou, X., Zhao, Y. C.*, & Wang, T. (2021). How the type and valence of feedback information influence volunteers’ knowledge contribution in citizen science projects. Information Processing & Management, 58(5), 102633.
Jia, R. M., Du, J. T., & Zhao, Y. C. (2021). Characteristics of the health information seeking behavior of LGBTQ+ individuals: a systematic review on information types, information sources and influencing factors. Journal of Documentation.
Song, S., Zhao, Y. C.*, Yao, X., Ba, Z., & Zhu, Q. (2021). Short video apps as a health information source: an investigation of affordances, user experience and users’ intention to continue the use of TikTok. Internet Research.
Yang, S., Huang, L., Zhang, Y., Zhang, P., & Zhao, Y. C. (2021). Unraveling the links between active and passive social media usage and seniors' loneliness: a field study in aging care communities. Internet Research.
Ma, Y., Ba, Z., Zhao, Y. C.*, Mao, J., & Li, G. (2021). Understanding and predicting the dissemination of scientific papers on social media: a two-step simultaneous equation modeling–artificial neural network approach. Scientometrics, 1-35.
Tang, J., Zhao, Y. C., Wang, T., & Zeng, Z. (2021). Examining the Effects of Feedback-giving as a Gamification Mechanic in Crowd Rating Systems. International Journal of Human–Computer Interaction, 1-15.
Song, X., Song, S., Zhao, Y. C., Min, H., & Zhu, Q. (2021). Fear of Missing Out (FOMO) Toward ICT Use During Public Health Emergencies: An Investigation on Predictors and Outcomes. Journal of Database Management (JDM), 32(2), 20-35.
Ba, Z., Zhao, Y. C.*, Song, S., & Zhu, Q. (2021). Understanding the determinants of online medical crowdfunding project success in China. Information Processing & Management, 58(2), 102465.
Tang, R., Mehra, B., Du, J. T., & Zhao, Y. C. (2021). Framing a discussion on paradigm shift (s) in the field of information. Journal of the Association for Information Science and Technology, 72(2), 253-258.
Xu, X., Yang, M., Zhao, Y. C., & Zhu, Q. (2020). Effects of message framing and evidence type on health information behavior: the case of promoting HPV vaccination. Aslib Journal of Information Management.
Ba, Z., Zhao, Y. C.*, Zhou, L., & Song, S. (2020). Exploring the donation allocation of online charitable crowdfunding based on topical and spatial analysis: Evidence from the Tencent GongYi. Information Processing & Management, 57(6), 102322.
Zhao, Y. C., Peng, X., Liu, Z., Song, S., & Hansen, P. (2020). Factors that affect asker's pay intention in trilateral payment‐based social Q&A platforms: From a benefit and cost perspective. Journal of the Association for Information Science and Technology, 71(5), 516-528.
Zhou, X., Tang, J., Zhao, Y. C., & Wang, T. (2020). Effects of feedback design and dispositional goal orientations on volunteer performance in citizen science projects. Computers in Human Behavior, 107, 106266.
Zhang, X., Chen, S., Zhao, Y. C., Song, S., & Zhu, Q. (2020). The influences of social value orientation and domain knowledge on crowdsourcing manuscript transcription. Aslib Journal of Information Management, 72(2): 219-242.
Zhao, Y. C., Xu X, Peng, X, Song, S. Understanding the determinants and dynamic process of user exodus behavior in social networking sites: Evidence from Kaixin001. Journal of the Association for Information Science and Technology (JASIST), 2018, 69 (4): 553-565.
Wu, K., Vassileva, J., & Zhao, Y. (2017). Understanding users' intention to switch personal cloud storage services: Evidence from the Chinese market. Computers in Human Behavior, 68, 300-314.
Wu, K., Vassileva, J., Zhao, Y., Noorian, Z., Waldner, W., & Adaji, I. (2016). Complexity or simplicity? Designing product pictures for advertising in online marketplaces. Journal of Retailing and Consumer Services, 28, 17-27.
Peng X, Zhao, Y. C.*, Zhu Q. Investigating user switching intention for mobile instant messaging application: Taking WeChat as an example. Computers in Human Behavior, 2016: 206-216.
Zhao, Y. C., and Zhu Q. Conceptualizing task affordance in online crowdsourcing context. Online Information Review, 2016, 40(7): 938-958.
Wu, K., Vassileva, J., Noorian, Z., & Zhao, Y. (2015). How do you feel when you see a list of prices? The interplay among price dispersion, perceived risk and initial trust in Chinese C2C market. Journal of Retailing and Consumer Services, 25, 36-46.
Zhao, Y., and Zhu, Q. Evaluation on crowdsourcing research: Current status and future direction. Information Systems Frontiers, 2014, 16(3): 417-434. (ESI Highly Cited Work)
Zhao, Y.C., Xu X, Sun X, and Zhu Q. An integrated framework of online generative capability: Interview from Chinese digital immigrants. Aslib Journal of Information Management. 2014, 66(2): 219-239.
Zhao, Y. C., and Zhu Q. Effects of extrinsic and intrinsic motivation on participation in crowdsourcing contest: A perspective of self-determination theory. Online Information Review, 2014, 38(7): 896-917.
Zhao, Y, Liu J, Tang J, Zhu Q. Conceptualizing perceived affordances in social media interaction design. Aslib Proceedings: New Information Perspectives, 2013, 65(3): 289-302.
Wu K, Zhao, Y*, Zhu Q, et al. A Meta-analysis of the Impact of Trust on Technology Acceptance Model: Investigation of Moderating Influence of Subject and Context Type. International Journal of Information Management, 2011, 31(6): 572-581.
Wu, K., Zhu, Q., Vassileva, J., & Zhao, Y. (2012). Does conflict matter in the success of mass collaboration? Investigating antecedents and consequence of conflict in Wikipedia. Chinese Journal of Library and Information Science, 5(1), 34-50.
Zhao, Y., Wu K & Zhu Q. Evaluations on social network analysis (SNA) research in Mainland China: A critical assessment of journal literature. Chinese Journal of Library and Information Science, 2010,3(4): 37-60.
Zhao, Y., Zhu Q. Blog acceptance model: An empirical study on exploring users’ acceptance and continual usage of blogs. Chinese Journal of Library and Information Science,2009,2(3):44-61.
中文论文（部分）：
宋士杰，赵宇翔，朱庆华. iField视域下的信息可信度研究：概念溯源、主题演化与未来展望 [J]. 中国图书馆学报, 2022, 48 (1): 107-126.
陈琼，赵宇翔*，宋士杰，朱庆华. 在线健康信息搜寻中信息过载研究综述 [J]. 情报学报，2022.
应峻，赵宇翔*，吴大伟，董洪哲. 面向突发公共卫生事件的GLAM集体记忆建构——以复旦大学医学图书馆信息实践为例[J].中国图书馆学报，2021,47(06):76-95.
陈涛，刘炜，孙逊，朱庆华，赵宇翔. IIIF与AI作用下的文化遗产应用研究新模态[J].中国图书馆学报，2021,47(02):67-78.
王筱纶，赵宇翔*，王曰芬. 倾向得分匹配法:促进数据科学视角下情报学研究的因果推断[J]. 情报学报，2020,39(11):1191-1203.
杨梦晴，赵宇翔，宋士杰，朱庆华. 国外健康行为研究中信息框架理论的源流、应用与发展[J].情报学报，2020,39(06):662-674.
张轩慧，赵宇翔*，刘炜，朱庆华. 数字人文众包抄录平台用户体验优化的行动研究:基于社会技术系统理论[J]. 中国图书馆学报，2020,46(05):94-113.
赵宇翔, 刘周颖, 刘炜, 高胜寒, 张磊. 创意类开放数据竞赛中作品的评价指标体系构建与测定：以数字人文项目为例 [J]. 中国图书馆学报, 2020.
赵宇翔, 刘周颖, 朱庆华. 从免费到付费：认知锁定对在线问答平台中提问者转移行为的影响研究[J]. 情报学报, 2020.
宋小康, 赵宇翔, 宋士杰, 朱庆华. 基于MOA模型的在线健康谣言分享意愿影响因素研究[J]. 情报学报, 2020.
宋士杰, 赵宇翔, 宋小康, 朱庆华. 信息源对数字原住民健康信息可信度判断的启发式实验研究 [J]. 情报学报, 2020.
宋士杰,赵宇翔,宋小康,朱庆华.互联网环境下失真健康信息可信度判断的影响因素研究[J].中国图书馆学报,2019,45(4):72~85.
赵宇翔，刘周颖，宋士杰. 行动者网络理论视角下公众科学项目运作机制的实证探索. 中国图书馆学报，2018, 44 (6): 59-74.
胡蓉，唐振贵，赵宇翔，朱庆华. 移动经验取样法：促进真实情境下的用户信息行为研究. 情报学报，2018, 37 (10): 1046-1059.
孙晓宁, 赵宇翔, 朱庆华.. 社会化搜索平台中信息价值感知差异研究——基于用户满意度与任务复杂性视角. 情报学报, 2018 ( 01): 86-97.
孙晓宁, 赵宇翔, 朱庆华. 社会化搜索行为的结构与过程研究: 基于活动理论的视角. 中国图书馆学报, 2018, 44(2), 27-45.
赵宇翔. 科研众包视角下公众科学项目刍议：概念解析、模式探索及学科机遇[J]. 中国图书馆学报，2017, 43(5): 42-56.
胡蓉, 赵宇翔, 朱庆华. 移动互联环境下用户跨屏行为的整合分析框架——基于扎根理论的探索[J]. 中国图书馆学报，2017, 43(6): 113-129.
徐孝娟,赵宇翔,朱庆华.从传统纸媒到数字媒介的用户阅读转移行为研究——基于MEC理论的探索[J].中国图书馆学报,2016,(03):116-127.
孙晓宁,赵宇翔,朱庆华.基于SQA系统的社会化搜索答案质量评价指标构建[J].中国图书馆学报,2015,(04):65-82.
赵宇翔.数字悟性:基于数字原住民和数字移民的概念初探[J].中国图书馆学报,2014,(06):43-54.
赵宇翔,范哲,朱庆华.用户生成内容(UGC)概念解析及研究进展[J].中国图书馆学报,2012,(05):68-81.
赵宇翔,张苹,朱庆华.社会化媒体中用户体验设计的理论视角:动因支撑模型及其设计原则[J].中国图书馆学报,2011,(05):36-45.
朱庆华,梦非,吴克文,赵宇翔.基于SSME信息资源电子服务研究[J].中国图书馆学报,2011,(06):37-42.
赵宇翔,朱庆华.Web2.0环境下影响用户生成内容的主要动因研究[J].中国图书馆学报,2009,(05):107-116.
胡蓉,唐振贵,赵宇翔,朱庆华.文内视觉资源的分析框架与计量探索[J].情报学报,2017:36(2):141-151.
赵宇翔,彭希羡,朱庆华等.社交媒体后续采纳阶段用户转移行为研究——以微信为例[J].情报学报,2016,35(2):208-224.
王雪芬,赵宇翔,朱庆华等.社交媒体环境下的用户隐私关注研究现状[J].情报学报,2015,34(12):1322-1334.
闵超,赵宇翔,孙建军等.国外灰色文献领域研究态势分析——基于自组织映射的文本挖掘方法[J].情报学报,2015,34(10):1111-1120.
赵宇翔,彭希羡,孙建军等.链接分析视角下国内NGO网站综合影响力评价研究[J].情报学报,2014,33(5):549-560.
赵宇翔,朱庆华.感知示能性在社会化媒体后续采纳阶段的调节效应初探[J].情报学报,2013,32(10):1099-1111.
赵文兵,赵宇翔,朱庆华等.Web2.0环境下社交网络信息传播仿真研究[J].情报学报,2013,32(5):511-521.
朱庆华,赵宇翔.情报学中混合方法研究的理论探索和应用[J].情报学报,2013,32(12):1236-1247.
彭希羡,赵宇翔,朱庆华等.基于关联规则挖掘的iConferences研究主题[J].情报学报,2013,32(12):1303-1314.
赵宇翔,吴克文,朱庆华等.基于IPP 视角的用户生成内容特征与机理的实证研究[J].情报学报,2011,28(3):299-309.
赵宇翔,朱庆华,吴克文等.基于用户贡献的UGC群体分类及其激励因素探讨[J].情报学报,2011,10(10):1095-1107.
吴克文,朱庆华,赵宇翔等.社会化标注系统中标签检索质量模拟研究[J].情报学报,2011,30(1):29-36.
谈晓洁,吴克文,赵宇翔等.抽样方式对社会网络分析的影响研究[J].情报学报,2011,30(7):738-745.
赵宇翔,朱庆华.Web 2.0环境下影响用户生成内容动因的实证研究——以土豆网为例[J].情报学报,2010,29(3):449-459.
赵宇翔,徐一新.竞争情报在企业并购决策中的应用研究[J].情报学报,2008,27(5):793-800.
Referred Conference Proceedings
Zhao, Y. C., Lian, J., Song, S., & Ying, J. (Accepted). Engaging with Immersive Technologies in Medical Library: An Investigation of Students’ Perceived Affordances and Constraints. CHIIR ’22, March 14–18, 2022, Regensburg, Germany.
Zhao, M., Song, S., & Zhao, Y. C.* (2021). Health Information Seeking on Social Apps among Older Adults Living with Chronic Conditions. Proceedings of the Association for Information Science and Technology, 58(1), 878-880.
Lian, J., & Zhao, Y. C.* (2021). Interdisciplinary Collaborations in Digital Humanities: Evidence from Public‐Funded Projects in China. Proceedings of the Association for Information Science and Technology, 58(1), 774-776.
Jia, R. M., Du, J. T., & Zhao, Y. C. (2021, March). Needs for Relatedness: LGBTQ+ Individuals' Information Seeking and Sharing in an Online Community. In Proceedings of the 2021 Conference on Human Information Interaction and Retrieval (pp. 291-294).
Jia, R. M., Du, J. T., Zhao, Y. C., & Velasquez, D. (2020). LGBTQ+ individuals seeking information and support from online communities to navigate unpleasant emotions. Proceedings of the Association for Information Science and Technology, 57(1), e375.
Xue, X., Song, S., Zhao, Y. C.* (2020). Interacting with Mobile Music Applications: Investigation of Influencing Factors of Music Information Encountering. The ACM/IEEE Joint Conference on Digital Libraries in 2020 (JCDL 2020).
Xu, X., Yang, M., Zhao, Y. C., & Zhu, Q. (2020). The impact of evidence type and message framing on promoting HPV vaccination in online health communities. iConference 2020 Proceedings.
Zhao, Y. C., Liu, Z., Chen, S., Zhu, Q. (2019, October). From Free to Fee: Exploring the Factors That Influence the Askers’ Switching Behavior on Online Q&A Platforms. In Proceedings of ASIS&T 2019, Melbourne, Australia.
Song, X., Zhao, Y. C.*, Song, S., Zhu, Q. (2019, October). The Role of Information Cues on Users’ Perceived Credibility of Online Health Rumors. In Proceedings of ASIS&T 2019, Melbourne, Australia. (Best Poster Award)
Zhang, X., Zhao, Y. C.*, Zhu, Q., Song, S. (2019, October). Investigating Roles of Social Value Orientation and Domain Knowledge in Crowdsourced Manuscript Transcription. In Proceedings of ASIS&T 2019, Melbourne, Australia.
Tang, R., Mehra, B., Du, T. J., Zhao, Y. C. (2019, October). Paradigm Shift in Information Research. In Proceedings of ASIS&T 2019, Melbourne, Australia.
Tang, R., Mehra, B., Du, T. J., & Zhao, Y. C. (2019, October). Paradigm Shift: An Exploratory Survey on Perceptions of the Future of Information Research. Paper presented at The RAILS (Research Applications in Information and Library Studies) 2019 conference.
Song, X., Song, S., Chen, S., Zhao, Y. C. & Zhu, Q. (2019, July). Factors Influencing Proxy Internet Health Information Seeking Among the Elderly in Rural China: A Grounded Theory Study. In International Conference on Human-Computer Interaction (pp. 332-343). Springer, Cham.
Hu, R., Deng, X., Sun, X., Zhao, Y. C. & Zhu, Q. (2019, July). Mobile Experience Sampling Method: Capturing the Daily Life of Elders. In International Conference on Human-Computer Interaction (pp. 46-55). Springer, Cham.
Yao, X., Wang, X., Gu, J., & Zhao, Y. C. (2019, July). A Qualitative Investigation on Miscommunication of Everyday Health Information Between Older Parents and Adult Children. In International Conference on Human-Computer Interaction (pp. 109-121). Springer, Cham.
Han, W., Zhao, Y. C. & Zhu, Q. (2019, July). Exploring the Blocking Behavior Between Young Adults and Parents on WeChat Moments. In International Conference on Human-Computer Interaction (pp. 65-76). Springer, Cham.
Han, W., Song, S., Zhao, Y., & Zhu, Q. (2019, June). The Role of Self-Efficacy and Familiarity in Digital Humanity Crowdsourcing: A Preliminary Study from Transcribe-Sheng Project. In 2019 ACM/IEEE Joint Conference on Digital Libraries (JCDL) (pp. 408-409). IEEE.
Zhang, X., Song S., Zhao Y.*, Zhu, Q. (2018). Motivations of Volunteers in the Transcribe Sheng Project: A Grounded Theory Approach. Proceedings of the American Society for Information Science and Technology, Vancouver, Canada, 10-14 Nov 2018, pp. 951-953.
Zhao Y., Liu, Z., & Song, S. (2018, March). Why Should I Pay for the Knowledge in Social Q&A Platforms?. In International Conference on Information (pp. 577-582). Springer, Cham.
Zhao Y., Zhang, X., & Song, X. (2018). Crowdsourcing in the Digital Humanities: An Action Research on the Shengxuanhuai Manuscript Transcription. iConference 2018 Proceedings.
Song, S., Zhao, Y., & Sun, J. (2018). Understanding User’s Switching Intention on Mobile Payment Platforms. iConference 2018 Proceedings.
Song, S., Sun, J., Geng, B., & Zhao, Y. (2018, July). A Qualitative Investigation on Chinese Middle-Aged People’s ICT Adoption and Use. In International Conference on Human Aspects of IT for the Aged Population (pp. 170-178). Springer, Cham.
Zhao, Y., Peng, X., Tang, J., & Song, S. (2017). Understanding young people’s we-intention to contribute in Danmaku websites: Motivational, social, and subculture influence. iConference 2017 Proceedings.
Zhao, Y., Shi, Y., & Zhu, Q. (2017). Leveraging social media to facilitate intergenerational learning: Bridging digital immigrants with digital natives. iConference 2017 Proceedings. (Best Poster Nominee)
Song, X., Zhang, X., Zhao, Y.*, & Song, S. (2017). Fearing of missing out (FoMO) in mobile social media environment: Conceptual development and measurement scale. iConference 2017 Proceedings.
Zhao, Y., & Tang, J. (2016, July). Exploring the Motivational Affordances of Danmaku Video Sharing Websites: Evidence from Gamification Design. In International Conference on Human-Computer Interaction (pp. 467-479). Springer International Publishing.
Peng, X., Zhao, Y.*, & Teo, H. H. (2016, June). Understanding Young People's Use of Danmaku Websites: the effect of Perceived Coolness and subcultural Identity. In PACIS (p. 252).
Sun, X., Zhao, Y.*, & Zhu, Q. (2015). Developing the Measurement Scale of Information Quality for Social Q&A Sites. In PACIS (p. 15).
Zhao, Y., Xu, X., & Zhu, Q. (2015). Stay or Leave? An Investigation on User Exodus in Social Networking Sites. iConference 2015 Proceedings.
Peng, X., Sun, D., Zhao, Y., & Xu, W. (2015). What Trigger People Use Physician-Patient Interactive OHCs? An Empirical Research Based Integration Model. In PACIS (p. 2).
Peng, X., Zhao, Y.*, & Zhu, Q. (2014). Understanding Post Adoption Switching Behavior for Mobile Instant Messaging Application in China: Based on Migration Theory. In PACIS (p. 239).
Wu, K., Zhao, Y., Vassileva, J., Sun, X., & Fan, Z. (2014). How Does Awareness of Task Conflict motivate Wiki-Based Collaborative Learning? A Design Science Approach. In PACIS (p. 261).
Wu, K., Vassileva, J., Zhao, Y., Zhu, Q., & Fang, J. (2014). The Influence of Price dispersion on Purchase Intention in Chinese Online C2C Market: A Trust Perspective. In PACIS (p. 72).
Zhao, Y., & Zhu, Q. (2013). An Investigation into the Online Generative Capability of Chinese Digital Immigrants. In PACIS (p. 175).
Tang, J., Zhao, Y., & Zhang, P. (2012, February). Moderating effects of perceived affordances on users' adaptive media use. In Proceedings of the 2012 iConference (pp. 576-578). ACM.
Zhao, Y., & Zhu, Q. (2012). Exploring the motivation of participants in crowdsourcing contest. Thirty Third International Conference on Information Systems (ICIS), Orlando 2012.
Zhao, Y., & Zhu, Q. (2012). A Conceptual Model for Participant's Motivation in Crowdsourcing Contest. In WHICEB (p. 92).
Sun, X., Zhao, Y., & Zhu, Q. (2012, October). Understanding the niche strategies adopted by social commerce websites. In Information Management, Innovation Management and Industrial Engineering (ICIII), 2012 International Conference on (Vol. 1, pp. 418-421). IEEE.
Zhao, Y., Zhu, Q., & Wu, K. (2011, February). The development of social network analysis research in mainland China: a literature review perspective. In Proceedings of the 2011 iConference (pp. 296-303). ACM.
Zhao, Y., Wu, K., Zhu, Q., & Meng, F. (2010, December). Exploring user's classification model for UGC and its influence factors on contribution in social media. In Proceedings of the 1st International Conference on E-Business Intelligence (ICEBI2010),. Atlantis Press.
Wu, K., Zhu, Q., Zhao, Y., & Zheng, H. (2010, August). Mining the factors affecting the quality of Wikipedia articles. In Information Science and Management Engineering (ISME), 2010 International Conference of (Vol. 1, pp. 343-346). IEEE.